KuCoin has recently released its 13th edition of the ‘Into The Cryptoverse’ report, focusing on the rapidly growing cryptocurrency market in Japan. The report provides a detailed analysis of the trends, preferences, and behaviors of Japanese crypto investors.
The survey involved 400 Japanese adults aged between 18 and 60, who are actively investing in cryptocurrencies. The key findings of the report include:
Crypto Adoption in Japan: The survey reveals that approximately 3.8 million Japanese adults, constituting 5% of the adult population aged between 18 and 60, are actively engaged in crypto investments.
- Youth and Crypto: An impressive 39% of Japanese young crypto investors hold over JPY¥10,000 in crypto, demonstrating a strong inclination towards substantial crypto investments.
- Women in Crypto: Women represent a significant 29% of young investors in Japan, reflecting a growing interest in the potential and opportunities offered by crypto investments.
- Active Trading: Nearly half (49%) of young Japanese crypto investors trade multiple times weekly, indicating the active participation of younger investors in the crypto market.
The report also highlights Japan’s innovative tax policies, fostering a thriving crypto ecosystem, attracting startups, and driving innovation. “Japan’s crypto landscape is evolving at an unprecedented pace, and we at KuCoin are committed to staying at the forefront of this transformation,” said Johnny Lyu, CEO of KuCoin.
The report further explores Japanese investors’ preferred crypto assets, including Bitcoin and Ethereum, and the growing interest in NFTs, Metaverse, Stablecoins, GameFi, DeFi, and Meme coins. It also emphasizes the significant role of social media influencers in shaping crypto investment decisions, with YouTube and Twitter emerging as the most trusted platforms.
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