Following the introduction of their Polygon-based loyalty programme in December 2022, Starbucks Korea have announced that they will start issuing NFTs on Polygon in January 2024, as part of their drive to incentivise customers to use reusable cups.
Customers can accumulate “eco-stamps” by purchasing eligible drinks, which can be exchanged for limited-edition NFTs.
Starbucks Korea is promoting the use of personal cups using NFTs. Just launched the program on @0xPolygon https://t.co/xnu3l3KiJO
— Sandeep Nailwal | sandeep. polygon (@sandeepnailwal) December 22, 2023
These limited-edition Starbucks NFTs have been developed in collaboration with South Korean art platform Print Bakery, and renowned NFT artist DADAZ.
Alongside their release, Starbucks will be holding an in-store exhibition at their Starbucks Reserve location in Jongno-gu, Seoul to showcase the NFTs and highlight their sustainability advancements so far.
Complimentary beverage vouchers are already offered to Starbucks Korea customers who purchase a reusable cup. These will be renamed ‘Eco Tumbler Beverage Coupons’ in parallel with the NFT rewards as part of their wider green campaign.
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